Indy Audio Labs hires industry veteran John Caldwell to lead Aragon and Acurus U.S. sales

Published: July 26, 2012

Upstart American Supplier Making Big Moves with New Products and Personnel

INDIANAPOLIS – Indy Audio Labs LLC, an Indianapolis-based company that designs and manufactures the Aragon and Acurus brands of entertainment electronics, recently announced the hiring of John Caldwell as Vice President, U.S. Sales.

Caldwell has been responsible for building some of the most venerable specialty brands in consumer electronics. He has served in key executive sales and marketing positions in 12 Volt electronics with Audiomobile, a/d/s/, Kenwood USA, and Curtco’s Car Sound magazine. In the late 1990s Caldwell broadened his market expertise within home audio/theater and custom installation with Curtco’s Home Theater and CASTLE magazines. He also served as Vice President, Sales and Marketing for McIntosh Labs in Binghamton, N.Y. Through the founding of his own companies in 2000, John successfully brought several new luxury class AV brands to North America, all of which have helped bring the all-important interior design community into the fold for dealers. Caldwell will continue to own and manage his own company, Grace Motif Inc. concurrent with his responsibilities at Indy Audio Labs.

According to Indy Audio Labs (IAL) CEO and co-founder, Rick Santiago, "John joins us at a time in our company history with two highly regarded made-in-U.S. brands, Aragon and Acurus, successfully re-launched. Our biggest challenge now is to grow our distribution and tell our story. These products have been engineered to be market-leading in value and control capabilities and they’re built right here in Indiana. John’s industry connections and extensive experience in high-end specialty brand growth will provide us with the strong sales leadership we’ll need to become a leading player in modern, high-performance home entertainment electronics."

Caldwell stated, "I’m excited about IAL’s talented team, strong brands, and innovative technology roadmap. It’s a great story and a solid company. We are targeting the development of smart high fidelity system solutions that fully leverage all of today’s technology with seamless control to fuel our growth. Our Signature dealers can expect an aggressive business support program that will help to ensure their position as experts in the markets we serve."

Indy Audio Labs is now shipping its line of two-, five- and seven-channel Acurus high-power, networked amplifiers as well as the first mono block and two-channel amps from Aragon, all featuring onboard web-server-based networking capability. IAL will be exhibiting its new products in booth 1131 at CEDIA Expo in Indianapolis on September 5-8, 2012.

Aragon and Acurus sales inquiries from U.S. retailers, electronics systems contractors, or sales reps should be directed to John Caldwell at john.caldwell@indyaudiolabs.com or through the main sales address sales@indyaudiolabs.com.

Sales inquiries from distributors, retailers, and electronics systems contractors located outside the U.S. should be directed to Indy Audio Labs International rep firm, American Tradco, via Sheldon Combs at American Tradco Sheldon.combs@gmail.com.

About Indy Audio Labs LLC
Founded in late 2008 by Rick Santiago and Ted Moore, Indy Audio Labs designs and manufactures audio and video electronics under the Aragon and Acurus brand names. Rick Santiago is the company's CEO. Aragon and Acurus were originally established by Mondial Designs in the mid-eighties and have, over time, established a world-wide reputation for providing a unique combination of American-made high-end A/V performance at a sensible cost for enthusiasts and sound professionals alike. Indy Audio Labs are members in good standing of CEA and CEDIA.

Source:
Richard J. Santiago, (866) 559-5113, rick.santiago@indyaudiolabs.com
Related Web sites:
Indy Audio Labs: http://www.indyaudiolabs.com
Aragon: http://www.aragonav.com
Acurus: http://www.acurusav.com