Sunday, July 27, 2008

5:00 pm to 6:30 pm

Registration begins at Hillenbrand Hall

6:30 pm to 9:00 pm

Opening Ceremonies: (Harrison North Activity Room)
Pizza Social
Introduction to Academy Staff, Counselors and Wendy Kennedy
Facility Logistics & Orientation
Review of Academy and Events
Teams Breakouts and Projects

9:00 pm to 11:00pm

Getting to Know Your Team and Company

Monday, July 28, 2008

7:00 am to 8:30 am

Networking Breakfast (Earhart Dining Court)

8:30 am to 10:00 am

Ready, Set, Go

• Welcome
• Review Schedule/Agenda for the Day
• Break into Startup Teams at Assigned Meeting Space

10:00 am

Break

10:15 am to 11:00 am

YOU as a High Tech Entrepreneur

• What is a High Tech Entrepreneur
• How to think entrepreneurially
• Characteristics of an entrepreneur

11:00 am to 12:00 pm

What’s Your Idea?

• Commercializing Your Idea (Refer to Napkin Exercise)
• Tell Me More
• Write Your Concrete Language (Group break-out with Worksheet)

12:00 pm to 1:00 pm

Lunch (Earhart Dining Court)

1:00 pm to 2:30 pm

So What?
What’s the Problem?

• Spell Out the Opportunity
• Analogies and Metaphors
• Breakout – analogies and metaphors
• The Real Problem (Group break-out with Worksheet)
• The Real Problem
• Your Pain Statement
• State the Opportunity
• Exercise on “Real Problems”

2:30 pm

Break

2:45 pm to 4:30 pm

Where Does Your Idea Fit?

• Try This…  (Group break-out with Worksheet)
• Exercise - Build a category map
• Group presentation of category maps

5:00 pm to 9:00 pm

Travel to Boiler Challenge Ropes Course

9:00 pm to 11:00 pm

Networking Dinner and Activities

Tuesday, July 29, 2008

7:00 am to 8:30 am

Networking Breakfast (Earhart Dining Court)

8:30 am to 10:00 am

Who Cares? 
Casting for Customers

• Market Fishbone - Tool
• Sketch Your Segment Strawman

Presentations by each group (Breakouts to work on each of these tools)
What’s Your Path to Market?

• The Relationships – Partners
• Map Your Channels

10:00 am to 10:15 am

Break

10:15 am to 12:00 pm

Why You?
What’s Your Competitive Edge? (Group break-out with Worksheets)

• Competitive Positioning
• Who’s Your Competition?
• Define Your Competitive Edge?
• What’s Your “Unlike” Statement?

What’s Your Story?

• Developing your value proposition
• Crafting investor documents
• Your Pitch
• Executive Summary

12:00 pm to 1:30 pm

Meet Your Mentors & Lunch

12:30 pm to 4:00 pm

•  Getting to Know Your Mentor and Start Presentations

4:30 pm to 6:00 pm

Networking Dinner (Earhart Dining Court)

6:00 pm to 9:00 pm

Rack and Roll Team Bowling

11:00pm

Return to Rooms

Wednesday, July 30, 2008

7:00 am to 8:30 am

Networking Breakfast (Earhart Dining Court)

8:30 am to 10:00 am

• Meet and work with Mentors

10:00 am to 10:15 am

Break

10:15 am to 11:30 pm

Startup Team Presentations with Mentors

11:30 pm to 12:30 pm

Lunch and Walk to Discovery Park

12:30 pm to 4:00 pm

Tour of Discovery Park

• Bindley Bioscience Center
• Birck Nanotechnology Center
• Burton D. Morgan Center for Entrepreneurship/Entrepreneurship Certificate Program
• Discovery Park Overview
• Guest Speakers:

Alan Rebar
     Sr. Associate VP for Research Executive Director
Rita Baker
     Coordinating Academic Advisor for the Purdue’s Certificate    
      Entrepreneurship and Innovations
Susan Davis
     Regional Director Small Business Development Corporation

5:00 pm to 6:30pm

Networking Dinner (Earhart Dining Court)

6:45pm to 11:00 pm

Ice Cream Social and Academy Scavenger Hunt

11:00pm

Return to Rooms

Thursday, July 31, 2008

7:00 am to 8:30 am

Networking Breakfast (Earhart Dining Court)

8:30 am to 9:30 am

Marketing with Cynthia Sequin

• Differentiate between media and public relations
• Utilize media to get your message out

9:30 am to 11:30 am

Meet with Mentors and Review Presentations

11:30 am

Break and Depart for Purdue Research Park

12:00 pm to 3:00 pm

Lunch & Tour at Purdue Research Park (PTC Large)

3:00 pm to 3:30 pm

Return to Hillenbrand Hall

3:30 pm to 5:30 pm

Break and Prepare for Networking Dinner at Ross-Ade Stadium/Buchanan Club (5th Floor)
*Business Attire

5:30 pm

Depart for Ross-Ade Stadium

6:00 pm to 9:00 pm

Networking Dinner at Ross-Ade Stadium with Guest Speaker:
Chad Barden
CEO of Quadraspec

9:00 pm to 11:00pm

Team Activities

Friday, August 1, 2008

6:30 am to 7:00 am

Networking Breakfast (Earhart Dining Court)

7:00 am to 7:30 am

Startup Teams Prepare for Investor Meetings
Team Elevator Pitches and Executive Summary

7:30 am to 12:30 pm

Startup Team Presentations to Investors (C-27 Hillenbrand)
Startup Teams order will be determined prior

1:00 pm to 2:30 pm

Awards Luncheon at the Purdue Memorial Union South Ballroom
Open to parents, educators, sponsors and participants
Transportation will be provided to and from PMU

2:30 pm

Closing Remarks and Conclusion of Academy

3:00 pm

Check-Out and Departure